Project 2
A digital product refresh focused on clarity, system thinking, and stronger conversion moments.
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uxfrontendgrowth
Project 2
This project centred on improving the product narrative and simplifying the user experience.
Overview
The work focused on the highest-friction points in the funnel and increased clarity across the journey.
Highlights
- Simplified navigation
- Reworked homepage messaging
- Improved conversion flow
Process
- Audit current experience
- Prioritize friction points
- Design updated interfaces
- Build for responsiveness
- Validate with users
Outcome
The experience felt lighter, more confident, and easier to navigate for the end user.